KYU Miami × Chroma Co.
Community Marketing & Experiential Partnership
Rather than creating another traditional happy hour, Chroma Co. partnered with KYU Miami to develop a recurring community-driven event series designed to strengthen the venue's cultural relevance while driving guest acquisition, social engagement, and food and beverage revenue.
As CCO of Chroma co Agency, I led the strategic development of the partnership—from concept creation and guest experience design to brand positioning, marketing strategy, influencer relations, and on-site production. Every touchpoint was intentionally curated to foster authentic connection while aligning with KYU's hospitality brand and long-term business objectives.
The result was an elevated social experience that brought together Miami's creative community through thoughtful programming, curated guest lists, and content-driven storytelling.
Content Recap
We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.
Serafina Downtown Miami × Chroma Co.
Community Marketing & Experiential Partnership
Rather than creating another traditional dining event, Chroma Co. partnered with Serafina Miami to develop The Sweet Affair—a curated dinner and social experience designed to strengthen the venue's cultural relevance, deepen community engagement, drive guest acquisition, and create new opportunities for food and beverage revenue.
As CCO of Chroma Co. Agency, I led the strategic development of the partnership—from concept creation and experiential design to guest curation, brand positioning, sponsorship strategy, content development, and event production. The experience was intentionally designed to move guests from an intimate private dinner into an elevated social environment centered around meaningful conversation, curated introductions, matchmaking, and immersive activations.
The result is a distinctive hospitality experience that brings together Miami's creatives, founders, tastemakers, and culture-driven community through thoughtful programming, intentional guest curation, and cinematic storytelling—positioning Serafina as not simply the venue, but a destination for connection, culture, and memorable experiences.
